Sergii Bidenko

Reputation and Crisis Advisor to Business Owners, Top Executives, and Members of Supervisory Boards 

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You are not the master of the crisis. But you can influence it.

A bold statement:

You are not the master of the crisis. But you can influence it.

Anyone can have a crisis. A business that fears risk is a bad business.
I support your right to take calculated risks and make mistakes, your right to run your business boldly, on your terms, and your right to correct mistakes.

Reputation crises are a business process and my area of speciality.
I make use of effective crisis tools and specialist expertise to resolve them.

Sergii Bidenko, Reputation and Crisis Advisor

Clients seek my expertise when making critical decisions

that could impact their reputation and threaten their business.

Typically, this includes:

    Acquisitions and takeovers of toxic assets
    Hiring specialists who have a prior employment history at companies with a negative reputation
    Scaling into new industries or markets
    Business restructuring and mass layoffs
    Potential conflicts between founders or shareholders over development strategies
    Ending partnerships with entities facing reputational issues

Clients come to me when a crisis goes public.

This can lead to significant financial losses and threaten the business's survival or the well-being of the entrepreneur and their family.

Common causes of reputation crises include:

    Information attacks
    Company mistakes affecting customers, employees, and/or partners
    Shareholder conflicts
    Law enforcement actions (searches, allegations, investigations)
    Corporate raids
    Errors by third parties (contractors, partners)
Sergii Bidenko, Reputation and Crisis Advisor

Who I Am

My name is Sergii Bidenko. I am a reputation and crisis advisor to business owners, top executives, and members of supervisory boards.

I manage the corresponding processes during reputation "fires" and long-term chronic crises related to litigation, corporate conflicts, conflicts with authorities, and battles for business assets.

  • Member of Global Communication Organisations

    I represent Ukraine in Eurocom Worldwide, an international network of communication agencies, and the Crisis Communications Network Europe, which unites crisis and reputation agencies across Europe.
    I serve on the Global Advisory Board of The World Communications Forum Association (WCFA) and am a board member of The International Communications Consultancy Organisation (ICCO)In addition, I am a member of the Chartered Institute of Public Relations (CIPR).

  • Prestigious International Awards

    I have been recognised by international organisations for successful anti-crisis projects and volunteer work in combating propaganda and disinformation:
    ● Davos Communications Awards;● ICCO Global Awards;● PRO PR Globe Awards.

  • Author of the book 'Reputation Antistress'

    My bestselling book, Reputation Antistress, is a valuable resource for business owners and top executives facing challenges and crises. Its straightforward structure provides essential tips and ideas relevant to the reader's situation.
    The book can be ordered in both hard copy and electronic formats here.

    You can discuss it by messaging me on social networks or through messengers. My contact information is available here.

My clients are:

01

Owners and top executives of Ukrainian and international companies

02

Heads of communication, marketing, legal, HR, and security departments

03

Representatives of PR agencies acting on behalf of their business clients

04

Heads of law firms

05

Families of large entrepreneurs

06

Influencers

Cases

Media Attack

Problem: A competitor company orchestrated negative media coverage of a financial institution in order to entice customers.

Solution: An anti-crisis strategy and tactical actions helped the company retain all key clients and avoid critical financial losses.

Corporate Conflict

Problem: A client's opponent launched a powerful information campaign to damage the company's financial and reputation.

Solution: The conflict was resolved on my client's terms, with information that supported and ensured a positive public image among the company's clients, partners, and banks.

Conflict with a Consumer

Problem: A customer boycotted a retail chain due to service errors by the staff of one of the stores.

Solution: The company's management reached an understanding with the boycott initiator and communicated boldly during and after the crisis.

Raider Attack

Problem: Threat of litigation, devaluation, and loss of company assets.

Solution: An information campaign contributed to a fair trial and a legal resolution of the case.

Problems Caused By Partners

Problem: Reputation and financial losses due to mistakes made by the suppliers.

Solution: An information campaign with the right key messages and active social media communication with customers helped prevent the spread of negative information.

Your moment of calm and confidence comes when a crisis has been turned into a comprehensible problem that can be solved in a business-as-usual way. 

My Publications

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Negative reviews can cost you up to 700 clients a year

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A wave of layoffs: how to protect the company’s reputation

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5 Effective Guidelines for Navigating Cancel Culture

Contact me

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Telegram

t.me/sbentow